Wag & Wander
Branding, Experiential, Social Media
A big thanks to Lily Rosen for her collaboration on this project!
Happy tails make happy trails! Wag & Wander’s “doggy playgrounds” add enrichment equipment along trails, that boost dogs’ physical and mental wellbeing. Each playground features woodsy typography, dog-friendly colours, and simple signs for intentional play and park best practices. This creates more engaging walks, leaving dogs happier and calmer while improving trail time for everyone. Brand mascots, Scout and Trek, offer tips and tools on social media to empower owners to be the best possible stewards from a pup’s perspective!