Field Fable
Enchanting Craft Brewery
Student Work
Field Fable tells a tale with every ale. The packaging highlights each brew's unique flavour profile and the origins of its locally sourced ingredients. The design draws inspiration from timeless storybook illustration styles. Each label not only showcases the rich ingredients but also features animals native to the regions where they’re harvested. These animals, familiar from classic fables, also offer a glimpse into the fable behind each variety.
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IN A NUTSHELL
Audience: Environmentally conscious craft beer lovers aged 19–35—ranging from curious newcomers to seasoned enthusiasts—who seek the thrill of discovering unique flavours.
USP: Field Fable brews celebrate the Pacific Northwest with distinctive flavour profiles crafted from its Indigenous ingredients. Blending approachability with artistry, the brand invites beer drinkers to explore unique tastes while appreciating the region’s native wildlife.
Deliverables and goals: Develop a story-driven brand identity rooted in Pacific Northwest ingredients. Design ale packaging that showcases each brew’s unique flavour through classic fable-inspired illustrations. Create cohesive brand applications that expand the visual identity.
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