Thicket Co. is an approachable survivalist camping brand transforming discarded food waste into innovative gear. Designed with nostalgia in mind, the branding evokes the warmth of childhood camping trips, fostering a sense of community and connection to the wilderness. With collateral that champions knowledge sharing, sustainability, and low environmental impact, Thicket Co. stands apart from sleek, impersonal competitors—offering gear that feels personal, playful, and deeply rooted in appreciation for nature.