Stella

Branding, Album Design, Merchandise

Special thanks to Matthew Johnson for his invaluable mentorship on this project.

The fictional artist Stella has a vulnerable, melancholically mesmerizing sound. The design for her Shedding album aims to be in tune with her singular style, reflecting her musical themes of self-acceptance, letting go of adolescence, and transformation after adversity. The exterior album artwork embodies and embraces the reinvention many women experience transitioning into adulthood. The interior reflects the comfort and clarity listeners have when Stella’s song resonate with their own experience.