Field Fable
Branding / Packaging / Illustration
Field Fable tells a tale with every ale. The packaging highlights each brew's unique flavour profile and the origins of its locally sourced ingredients. The design draws inspiration from timeless storybook illustration styles. Each label not only showcases the rich ingredients but also features animals native to the regions where they’re harvested. These animals, familiar from classic fables, also offer a glimpse into the fable behind each variety.