Field Fable

Branding / Packaging / Illustration

Field Fable tells a tale with every ale. The packaging highlights each brew's unique flavour profile and the origins of its locally sourced ingredients. The design draws inspiration from timeless storybook illustration styles. Each label not only showcases the rich ingredients but also features animals native to the regions where they’re harvested. These animals, familiar from classic fables, also offer a glimpse into the fable behind each variety.

  • Field Fable logo.
  • Field Fable brief brand guide.
  • Field Fable logo design
  • Huckleberry Sprucetip flavour varient spot illustration.
  • Salmonberry Mint flavour varient spot illustration.
  • Field Fable refillable growler design with growler tag.
  • Field Fable pale ale packaging design.
  • Field Fable pale ale packaging design.