Many young adults in North America often neglect sun protection either because they forget or it’s seemingly inconvenient and uncool. This dramatically increases their risk of sun-related health issues. Personifying the '90s into playful, helpful sunny pals, SunBud makes daily sun protection more engaging for Millennials and Gen Z. The personification evokes a relatable nostalgia, as the buds do double duty in educating the target while also encouraging positive sun protection habits and keeping them accountable.