SunBud
Sun Protection App
Student Work
Many young adults in North America often neglect sun protection either because they forget or it’s seemingly inconvenient and uncool. This dramatically increases their risk of sun-related health issues. Personifying the '90s into playful, helpful sunny pals, SunBud makes daily sun protection more engaging for Millennials and Gen Z. The personification evokes a relatable nostalgia, as the buds do double duty in educating the target while also encouraging positive sun protection habits and keeping them accountable.
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IN A NUTSHELL
Audience: Millennial and Gen Z young adults in North America who often skip sun protection due to forgetfulness, inconvenience, or a perception that it’s uncool. They value playful, nostalgic, and relatable content that fits seamlessly into their daily routines.
USP: SunBud transforms sun safety into a fun, engaging experience by personifying the ’90s aesthetic into sunny, friendly “buds.” These characters combine nostalgia with practical reminders, making sunscreen use feel approachable, memorable, and habit-forming.
Deliverables and goals: Design a user-friendly app interface and lovable character mascots that educate users about sun safety, send playful reminders, and encourage consistent sunscreen use.
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